3/5/2023 0 Comments Sally hansen unveiledIt will be accessible through any mobile device and via the Sally Hansen website. (NYSE: COTY) Sally Hansen unveiled today an advanced virtual try-on tool, a first-to-market application of Perfect Corp.’s AgileHand Technology, which. Initially, the AR experience will be rolled out to customers in the U.S. Since then, the brand has made innovative formulated beauty products for women. Sally Hansen originally founded her namesake brand in 1946 and went on to file a patent for its first product, Hard As Nails, in 1957. as the first brand to put this technology into-and onto-the hands of consumers,” said Jean-Denis Mariani, chief digital officer at Coty, the parent company of the Sally Hansen brand. We are proud to work alongside Perfect Corp. has created is truly unmatched in the market-offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting. Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool. “Nail polish is a highly impulsive category-consumers love to experiment with any number of shades and finishes. The AR experience is aimed at offering consumers a new, accessible and hygienic shopping experience, allowing them to try their selected nail color on their own hand, mess-free, all before purchasing. Coty’s precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” said Perfect Corp. “We are thrilled to continue building upon our partnership with Coty and power their AI + AR virtual try-on experiences for Sally Hansen nail color with our innovative new AgileHand® Technology. Inspired by Neighborhood Watch signs and childhood eyeball doodles-“I drew and scribbled on every bit of paper that was put in front of me!”-the versatile half-moon design is meant to mimic the cuticle’s natural curve and requires minimal touch-up to stay sharp.As demand for augmented reality (AR)-powered experiences continues to heat up, American beauty brand, Sally Hansen, is teaming up with global beauty and fashion tech provider, Perfect Corp., to enable consumers to easily experience hundreds of Sally Hansen nail color options from their mobile device. “I wanted evil eyes on my nails to ward off bad energy during that extreme time,” she says of the Surrealist peepers, which she has reimagined here for in a bright springtime palette. The shades in the Sally Hansen Xtreme Wear Pride Collection all have a fun rainbow flag inspired wrapped around the lids, and the shades in the collection include Pucker Up. It was three years ago, ahead of New York’s Spring Fashion Week, that Poole first put the look together. The Xtreme Wear Pride polishes can be purchased individually for 3.59, and you can purchase the Insta-Dri Pride polishes in a gift set of six shades for 24.99. But of all the clever designs that the editorial manicurist and Sally Hansen ambassador has unveiled, her most whimsical proposition might be the traditional evil eye, tucked neatly against the base of each cuticle-a motif that has gone on to become a full-blown fashion phenomenon, popping up on the runways at Kenzo and Tome and offering a cheeky complement to Delfina Delettrez’s jeweled eye rings. From wriggling sky blue amoebas to colorful geometric shapes, Madeline Poole’s charming nail art is a familiar sight backstage at shows like Prabal Gurung and 3.1 Phillip Lim.
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